Here's just a small sample of some of the projects I've been privileged to work on over the last couple of years.
As the social media manager for Marco Rubio for President, I was responsible for writing and posting all of our content on Facebook, Twitter, Instagram, and LinkedIn. I wrote millions of characters worth of copy, caused a few hashtags to go viral, and came up with the concept for this viral campaign t-shirt that was then made fun of on late night TV.
Opportunity Lives is a brand-new conservative media organization trying to carve out a space online. They came to us with just 150 Facebook likes and maybe 70 Twitter followers, and we crafted a campaign to build out their platforms and earn readers. I developed the copy and the art concepts for many of the ads, and also consulted with their in-house social media manager on strategy, copy and best practices.
I worked with the Young America's Foundation on an extensive months-long Facebook and Twitter ad campaign to help boost their audience online. We ran several sets of ads targeted to 5 different identified personas, to great success.